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1. "Lean Startup" (pretty standard)

2. "Spin Selling" (sales)

3. "The Four-Hour Work Week" (not because of the way of life promised in the misleading title, but because of the links to useful Websites, and for motivational reading)

4. "The One Billion Dollar App" (silly title but fantastic book from an actual taxi app product manager - I almost didn't buy it because of the title, thank God I opened it anyway and started reading about viral marketing which like the tracking of pandemic is based on the r coefficient).

5. "Business Model Generation" (the mechanics of making money)

6. "The Startup Owner's Manual"

7. "Why Startups Fail" (anti-patterns - better read about them before you get trapped by them)

8. "The Company Secretary Handbook" (UK only)

9. "Die Unternehmergesellschaft (UG): Gründung, Geschäftsführung, Recht und Steuern für kleinere Unternehmen und Start-Ups" (Germany only)

10. "Founders At Work" (motivational)

11. "Financial Times Essential Guides Writing a Business Plan: How to win backing to start up or grow your business" (to get clarity, write a plan - for yourself, to align all co-founders and the team, to get VC funding, to convince yourself that the business is financially viable)




Spin Selling: Situation Problem Implication Need-payoff, or The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources?


I think it's the former


The One Billion Dollar App by Alex Bretton?




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