It is an ordinary thing for a company to grow its sales operation as the company grows. At some point you need to bring in salespeople, either juniors who follow the existing playbook or more senior people who know how to expand an organization, write a playbook, etc.
The title problem can be addressed by giving the co-founder a promotion in name since now they are the nominal head of the sales organization.
The title problem can be addressed by giving the co-founder a promotion in name since now they are the nominal head of the sales organization.