Auth0 Aggressive Pricing

[omergold]

We integrated Auth0 into our product back when they were a cool startup. Since Okta acquired them they changed their pricing aggressively, which makes it very costly, especially for B2C that have many MAU. Furthermore, they removed MFA from their "cheapest" tier, which I find very unconsumery.

I know that there are alternatives, but our code is deeply integrated with Auth0 and shifting away will take plenty of time and be very costly as well.

Would be interesting to hear about others' experience with Auth0 and their pricing shift. How it affected your startup? did you decide to stay with them? or move to another solution (and which)?

[mooreds]

Disclosure: I work for FusionAuth, an Auth0 competitor.

Anecdotally, we've seen a number of folks choosing to migrate off of Auth0. Sometimes in a hurry, to avoid contracts renewing. The length and effort of the migration really depends on the particular applications, how they are using Auth0, and what features they need. Auth0, to their credit, still lets you export password hashes (unlike Cognito) so you can do a pretty transparent migration.

On the flip side, we've lost deals to Auth0 for valid reasons. So Auth0 can still be competitive. Have you talked to your Auth0 sales rep and indicated you are unhappy? They might be able to do something for you. (I understand that migrating just to end up in the same place, functionality wise, is frustrating.)

You mention being deeply integrated with Auth0. I'd love to learn more. It might take less time than you think, depending on the feature set of the alternative and how you integrated. The Authorization Code grant is pretty similar across providers, for example. And we have the concept of Lambdas, which is similar to Auth0 Actions.

Here's a migration guide I wrote: https://fusionauth.io/docs/v1/tech/migration-guide/auth0

It focuses on moving to FusionAuth, but the first half might be useful to you, as it is all about planning and getting data (esp password hashes) out of Auth0.

Finally, if you want to run your own auth server, FusionAuth has a community edition that you can download and run for free. https://fusionauth.io/download has more details, and I'd be happy to chat with anyone (my contact info is in my bio).

[cco]

Disclosure: I work for an Auth0 competitor called Stytch.

Your story isn't rare, we hear it a lot lately. Auth0 can be very heavy handed once you've integrated.

We've helped a lot of folks migrate long standing Auth0 integrations onto Stytch. Up front there can definitely be some architectural work required to make sure all of the ducks are in a row, but after that the actual code changes are typically pretty straightforward.

Developer first is our mantra and part of that is making sure our pricing doesn't get in your way while you're scaling. $0.05 per active user per month, discounts for volume, period.

Let me know if you want to chat through some options! chris at stytch.com

[bradwood]

I considered moving our B2B stack over from AWS Cognito to Auth0 around 6 months ago. My experience with their pre-sales & bus-dev personnel was so dire and their approach so entitled that I vowed to never give them our business.

I'm glad this thread seems to be vindicating that decision.

[mooreds]

Also, you might want to change the title to make this an 'Ask HN'.