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I disagree - it is distribution. You have a device in your room that is a push channel for Hollywood to stream its (and only its) content to you. It's the cable box. Ditto for cinemas.

You don't need to out-market Hollywood (though achieving parity may be part of the equation). You need to create a more efficient production cycle, from artist to costumer.

I'm thinking lean start-up. How can we reduce cycle time between artist conception of an entertainment pitch and consumers evaluating it?




I can't say I agree. That said, I'm not quite sure what you mean by "a more efficient production cycle, from artist to consumer". And I'm not sure how "[reducing the] cycle time between artist conception of an entertainment pitch and consumers evaluating it" is related to distribution. Could you elaborate?


Presently, from an artist getting say a film concept to the first audience seeing it, is a gap of several years. A lot of this is necessary, e.g. time for plot refinement. Other stuff, like negotiating with unions for lighting or going through bureaucratic licensing and distribution hurdles, is not.

Lean Start-up says reducing this cycle time should make the system fitter.




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