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> You can sell anything really.

In fact, you can even sell an iBook—just like the ones iBooks Author makes—as long as iBooks Author isn't the program you used to make it. The iBooks Author software will inevitably spawn FOSS clones, and other tools that already exist (a likely candidate is Adobe InDesign) will allow export to the same iBook format in new versions, without the same EULA qualification. You might even just author an iBook "by hand," just the way you're currently able to author eBooks—writing HTML and CSS yourself, and zipping the results. You'll be able to have your cake and eat it too, just so long as you avoid Apple's particular cake mix.

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