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I don't follow your argument... Kindles don't support ePub. Even if iBooks Author exported standard ePub files, it couldn't be used to make content viewable on a Kindle.

Hell, iBooks Author exports PDFs. PDFs are viewable by Kindle Fires. (And possibly other Kindles.) So iBooks Author already creates content viewable on competitors' platforms.

I'm also not certain the Fire is threatening to Apple. They make far more money off of the hardware than they do off content sold through their various digital media stores.

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