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> If this product only working in a proprietary format would cause people to not complain--- because obviously the product was built to support the iBookStore-- then really the outrage is that you can use the product for other uses as well, Right?

I think that's the point. You can't use it for other purposes. This is classic bait-and-switch. It has all of the appearances of a content-creation tool like people have used for decades, but it is not.

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