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Perhaps because the product is primarily used by teenagers, brand recognition and long-term loyalty historically hasn't mattered much in the video console industry. For example, the several billion dollars MS sunk into XBox 1 means nothing to the next crop of 14 year olds, who weren't even alive at the time.

Plus, MS has been unable to leverage XBox users into buying Zunes or Windows Phones. I suspect MS's XBox investment will ultimately amount to very little in the long term.




Really? Really? Are you really that shortsighted?

XBox is huge. It's becoming the media center for an American Consumer household. That means paying $60/year just for the "privilege" of watching Netflix in HD through your 360.

Wait 2-3 (or 4 or 5) years where a Windows Phone can play an XBOX 1 game or an XBOX 360 game in your hand. Wait until Microsoft comes up with something like Apple's AirPlay where Windows Phone apps can utilize a full 1080p screen.

Wait until they integrate more cloud services with the 360. And unveil their own Siri. Or make it so your XBOX 360 can message your phone every time a certain trend on Twitter is mentioned (agent based voice search).

Wait until an entire household of teenagers gets used to talking to their 360 to control it, having it integrate with their phones, and having it manage their social networks and cloud services, AND play some amazing games....

I have a feeling the 360 and the whole Xbox line is going to a very valuable investment and one of MS's cash cows. All of the "convergence" waves Apple is currently riding are also there for Microsoft to ride...


Shortsighted? They've been selling Xboxes for 10 years with almost no upside to date, so I'm certainly not looking at the short term picture. But I'll take your advice to wait for (something), because I'm certainly not buying MSFT in their current state.




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