For context, I have a SaaS product (b2b) which is making good money (average ~$30k/month via subscriptions). I have never done any marketing or outbound sales of any kind. All of my customers have found me organically (mostly word of mouth, or through search engines).
I have tried to do outbound marketing, social prospecting, using "lead magnets", boosting my social game, content marketing, etc. Nothing I have tried seems to really "work" but people keep coming. I know the business can grow exponentially if I could get the sales/marketing machine rolling.
I have read every sales and marketing book I could find. I have tried everything. I don't want to hire sales people or a marketing firm of any kind. I'd rather do this myself and keep the business lean (it's just myself and has been for 5+ years).
What else can do, or what am I doing wrong?
Since you have already got users, you need to talk to them:
- How did they find your? What did they search for? - What problem are they trying to solve?
Would any of them give testimonials? Social proof is increasingly important, even in B2B markets.
Most marketing is a long game. For B2B content marketing LinkedIn is the place to be at the moment. Engage regularly and post regularly as well. This is a lot of work and takes at least 3-6 months till you see first results depending on how aggressive you are.