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The problem isn't that CEOs don't get punished. The problem is when they virtue signal with "I'm sowwy " and claim responsibility without accepting accountability.



That's the defined procedure though, without that, you draw more attention. There is a clearly defined playbook at this point, and it WORKS, so why go making up your own words when they just wanna hear the song?


When the playbook has become a meme, I think there's a case to be made for updating it.


Exactly. The expected results of the playbook used to be Compassion, feels.

Now its eyerolls, cynicism.




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