Since the images happened to be broken when I looked at the page, I decided to watch the video to learn something about the product.
You can guess how well that went.
I tried not to hide behind my hands while he danced and made bad jokes, because I figured that sooner or later, he'd demonstrate some details.
By the time the three minutes and eight seconds of self-love had ended, I not only didn't want to contribute anymore, I never wanted to see him speak again. I've never had a Kickstarter video talk me out of supporting a project before.
0:16 - The product with sockets collapsed.
0:18 - Both sockets extended, used to prop up the phone.
0:24 More landscape-orientation propping.
0:26 Headphone cord management...
0:27 ...which still fits in your pocket.
0:37 Portrait-orientation propping, with only one socket extended.
0:39 Mounting the phone to a belt using the sockets.
0:47 Using the sockets to aid one-handed operation.
0:53 Reiterates "my cord didn't even get tangled with all that dancing."
1:00 Concept renders, with extension and articulation animations.
1:05 Ability to prop the phone at smaller or larger angles from the surface.
1:13 Removal / replacement of sockets.
1:16 Visual customization of sockets.
i would customize my pop sockets with cartoon eyes on the sockets.
I guess some of us are from the Sgt. Joe Friday school of thought when it comes to Kickstarter presentation videos, "Just the facts, ma'am."
But I love the "on the go" setup - I've spent far too much time untangling headphone wires.
Comments here are about 50-50 "love the dance", "hate the dance", and with a sparser spattering of "cool" and "who cares" to the philosopher designation.
He doesn't need to win everyone, or even a significant percentage of the population. Attracting the 33% or so that like the dancing and aren't alienated by the philosopher tag gets him a large enough market.
Without the dancing philosopher, essentially no one would have heard of his product.
If this case were truly innovative—and I sort of think it is—people would go for it, and share it with their friends.
I believe he lost sales with the corny video, rather than gaining any new ones.
What if this case is just one more variation of a theme with 500 incumbents?
Ok, I googled and have seen some of quirky's designs on the "hey this is design" type of web sites. They appear to have established brand and an extensive network of retailer relationships. It seems a different game. A press release gets them eyeballs.
And the video? The "joke" never ended and got down to details about the product.
Why octogons instead of squares?
The phone is actually stable, rather than teetering on the edge of rolling to one side or the other
Plus, by having a rounded edge on the table, it will compress a little bit, giving a very solid connection with the table. If it was a flat edge, you might get less solid contact, especially if it warps at all with use.
Circle seems like a good call.
That said, he deserves credit for coming up with a cool idea and making an interesting video.
one could learn a lot about philosophy, read all the books, and be able to communicate all the concepts to students w/out ever coming up with any original thoughts.
(To be fair, the headphone windup is probably the most useful feature for those who listen to music a lot.)
"I remember one of the stupidest things I ever wrote on Joel on Software. I was giving advice on writing technical specifications, and I said, "Be funny." The reason that was stupid was that I later realized that most people, when they try to be funny, aren't that funny. They just look kind of sad. That's like, "Be born to rich parents." It's not that useful advice for most people."
I don't use Apple products so I'm not in the target market for this in any way, but count me among the people that think the painfully unfunny video hurts more than helps.
Can we put out better apps now too with something like this?
There's a significantly higher chance a user [whom is using this case/multi-widget] will be able to control the touch interface more efficiently (and dynamically).
1. Delete this video.
2. Make a video explaining, how it's designed, what is it good for, why it's useful, why should people buy it. Focus only in its visual design and its features. I want to see how does it look and what are the main features. Avoid all other things.
You mean, like showing it in actual action? Showing it actually working, which, I might add, is not on your list of criteria. I'd go so far to say that if instead of showing you the case in action, he'd described it, it would have been awful.
It would have been cool to see how the popouts extend and rotate but I think we got the idea from all the different positions they were sitting in.
Authentic dancing also helped a lot that this product is dance-party ready, if you use an app like Djay.
For anyone wanting detailed deathstar level specifications in a video, I'm sure more information will come out. I'm curious how the popouts work.