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If it's the goal, you'd expect ads to be actually be more relevant and useful to users.

They don't, which has been shown in studies. What has been shown is that showing the same things people already bought give people regret which increases total amount of purchases.

In other word, the goal is to not to give users a good experiences watching ad's. It is to make them buy more, which is an orthogonal goal.



Oh, I see what you mean. I guess it depends on whose definition of "relevant" you follow.




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