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This is a simplification. Yes, I agree that making your site accessible improves SEO, but there are lots of things that fall under SEO, and not accessibility that you should do. E.g. "What am I ranking for?" will tell you what the wider internet thinks your site is good at. "What search terms are bringing people to my site?" will tell you what your visitors really want. "How many people are searching for X and Y?" will tell you how popular X and Y are.



Another SEO non-accessibility advantage, you get to learn what your customers call your product/service.

e.g. I like going on motorbike holidays, like "Long Way Round" (but not as extreme) that's called "motorbike touring". Not motorbike holidays, or trips, or travelling, but touring. One step of SEO is to see what people are searching for, which will tell you what your customers call your service.




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