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Climbing search engine rankings has less to do with on-site SEO perfection yet much more to do with backlinks. Look at what porn and gambling kings are doing to compete with eachother.

Too many posts about SEO get everyone obsessing over marginal website tweaks/details when a single backlink to their webite doesn't even exist outside of their HN account.




I don't mean to say that you shouldn't be doing PR, Marketing and Social Media efforts; because you should. Yet, I don't think of press releases, making awesome products and participating on social networks to be SEO. But if you do them right, you'll get link backs as well.

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