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It's not what you say, it's what people say about you. Kinda like a popularity contest in high school. If you are quarterback screwing the hot cheerleader, most people are looking/following you (whether they "like" you or not). So, get links. Lots of 'em. source: http://www.seomoz.org/article/search-ranking-factors

Yes, setting up your site based on broad or long tail terms is good foundation...but you can rank your site for words that aren't even on your site. Why do you think disney ranks for 'exit' and 'leave'? http://blog.searchmetrics.com/us/2011/04/14/the-evolution-of...

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