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In the end it's somewhere between employee and employer branding.

It gives potential candidates a feeling for what kind of things people work on. The employee gets exposure that might further his career.

As long as everyone is fine with writing a blog post and it's not just some company bullshit, why care?

It's also nice to get back some of the learnings from the industry, especially because many companies use open source libraries without ever contributing much at all.




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