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To put that in perspective, Flickr is at 1.5B. LinkedIn, 2.7B.

Edit: I'd like to go on record with a bet that by the end of the year, reddit will get more traffic than LinkedIn (which currently has a market cap in excess of $6,000,000,000).

Anyone want to bet against me?


LinkedIn's audience/traffic is far more valuable though, so I'm not sure why you added the bit about their market cap. Reddit users by and large are there for entertainment and don't click on ads. LinkedIn's users are there for work and by and large are the ads.

I don't think reddit is really trying so hard to monitize. (And given the nature of their user base, maybe it's the smartest thing to do.)

The banner ad unit on the right of reddit is almost never running a real ad. It's always an ad for a subreddit or a pretty picture. That one single spot at $1 cpm at 2b pageviews could net reddit $2mm a month. That's a lot of money to be left on the table.

$1CPM for the whole page (all the spots) would be very tough for a social news site, doubly so for one with porn and triply so for one with porn and reddit's demographic.

To put that in perspective, if Facebook were to get $1CPM they would be bringing in over $1B a month from just advertising. Facebook's revenue is about a third of that and doesn't all come from advertising (Facebook Credits and what not). It's even more bleak considering that Facebook has the ability to target advertising much better than reddit.

They can certainly make a bundle of cash, but it's a tough nut to crack.

>Facebook has the ability to target advertising much better than reddit.

I'm not sure I buy that. Reddit knows your interests due to your subreddit subscriptions, and if they wanted to scrape your comments they could easily find out a whole lot more. The fact that they don't is likely due more to their limited engineering team and a general distaste for that kind of invasiveness than due to its inherent difficulty.

...While on facebook, users willingly and explicitly define their interests, dislikes, personal information, etc.

Facebook doesn't need to 'extract' that information based on browsing information (although it probably could, given the number of sites that share information or use the fb api, and the links that users share with each other) and user posts (statuses, wall posts, notes).

Facebook has far more information available than reddit, so yes, it should be able to target ads much better.

I think being part of Condé Nast makes monetization a bit weird as well. From what they've written in the past, some of the decisions were due to how Condé Nast views things internally, e.g. Reddit Gold was introduced in part just because it gave a "paying subscribers" number that made sense to a traditional media company's executives and reporting methods.

Reddit's advertising UX is horrendous, every time I use it I always have to spend an hour figuring exactly how to give them money.

Reddit doesn't discuss profitability, but note that the Cheezburger Network has been profitable since inception: http://news.ycombinator.com/item?id=1857411

If they can make money off ads, what makes you think reddit can't?

No one said reddit lacks any revenue. Comparing LNKD's market cap to reddit based on page views is what I took exception to--they're in no way related.

I think the culture of a community can be a powerful force against earning money from ads.

Here's a sample of why Reddit may be earning less than it should: http://www.reddit.com/r/programming/comments/mour1/4_books_f...

(disclaimer - that comment is on my own link and made me bitter unfortunately)

What makes LinkedIn's audience so valuable though?

And Plentyoffish blows Reddit out of the water on page views. MySpace had massive page views (they resisted AJAX to increase ad impressions -- similar to POF).

It's a ridiculous metric. Certain types of sites simply get large numbers of page views due to their nature and design.

Monthly uniques, repeat visits, and average time on site are a much more reasonable basis for comparing different types of sites (and even that is quite flawed).

A lot of LinkedIn's value isn't the ads (although their a revenue stream), it's the data they have. This is why they recently started offering an integration with Salesforce to offer more data on leads. Having higher quality on people and how you're connected to them in the social graph is incredibly powerful.

Reddit doesn't really have anything like that. They may be able to monetize in other ways beyond advertising, but LinkedIn is already generating revenue well beyond ads.

It wouldn't be surprising, the reddit community is growing quickly and I expect linkedin has a lower pages/visit than reddit.

Yup. Pageviews doesn't equate to market cap. LinkedIn has lot more information about its users and that info can be converted to revenue.

That's a boring bet. Betting on an extrapolation of pageview graphs isn't much fun at all.

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