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> They may not know why they don't like Obamacare, but they can memorize that catchy word and they know it spells trouble.

Not to get to OT with politics, but another important part of the "Republicans are better at messaging" thing is that in general conservative positions tend to be very simple, e.g.

"drill for more oil" vs. "if we create a market for greenhouse gas emissions we can incentivize a market-based transition to a cleaner...."

"get tough on crime" vs. "focusing on incarceration ratherthan rehabilitation for certain classes of crimes actually increases crime by decimating minority communities and perpetuating a cycle of...."

"the government is bloated" vs.

Etc.




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