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"Despite my differences with much of the Republican party platform, one thing that they are damn good at and I respect them for is an ability to communicate with their target base."

Yes- they are so good at this, its a great lesson in conveying with power.. George Lakoff beautifully explains how they do this in his book- "Don't Think of an Elephant!: Know Your Values and Frame the Debate".. You also mention they get the other political parties to use "their" terminology as well, George Lakoff goes through this in the book as well. I found a ton of communication lessons in the book, and I dont think the tone will alienate anyone, even though its clear the author doesn't lean too far to the right. A great book to read if anyone is at all interested in how the Right owns the game...

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