I specifically avoided the term "open", because I agree with you 100%. No one knows what the hell open is. There is, however, a not-insignificant amount of talk in the main stream press about Apple's constrictive nature. Headlines like "Will Apple Boot the Kindle App?" [1] raise red flags in consumers' minds. Some people I've talked to are startled to learn that Apple can even do that. After all, they can load any software they like on their Mac/PC, and there's nothing Apple or Microsoft can do about it.
1 - http://money.cnn.com/2011/06/15/technology/apple_kindle/inde...