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Define 'work'.

Figures from several freemium businesses that I am familiar with suggest that this model works on the 'lifestyle' end as well as on the 'more money than you could reasonably spend in a lifetime' ends of running a business, and I presume on many points in between. The trick is not to lose too much money on your free users and to make them pay in some other way, for instance by selling advertising or by engaging them to promote the product to others.

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