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I'm in Chicago and agree generally; National Geographic's choice of small town labels is better curated. My guess is that Imus worked from population statistics and optimized to fit the most "people" in the labels he chose.

That said, it seems straightforward that National Geographic would have better-curated detail (they presumably spent millions to build theirs with a team of people). Meanwhile, the actual map layout Imus constructed is pretty amazing, and National Geographic's is merely legible (look at the river label in Cincinatti again, and the confusion it caused on this very thread).

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