Hacker News new | comments | show | ask | jobs | submit login
Poll: How Important Is It To Present Your SaaS As A Corporation?
4 points by danmaz74 2009 days ago | hide | past | web | favorite
TL;DR: Would presenting your SaaS on the world web stage as created by a UK business (ltd), instead of by a continental European individual with a non-English sounding name, make a difference in terms of gaining traction?

Context

I'm soon going to launch a Twitter marketing related SaaS (pro.hashtagify.me). I'll use FastSpring for payments, so I don't need to incorporate to receive payments from businesses and to deal with VAT.

If I'll get traction I'm going to incorporate for sure, but I'm wondering if incorporating (in the UK) before launch anyway would be worth the hassle, just to present myself as "Hashtagify Ltd" instead of "Daniele Mazzini". I'm thinking about the trust you would give an unknown entity just for that difference. What do you think (or, even better, know by experience)?

Personally, I would care to know if the service is from a ltd company or from an individual, but it wouldn't make a big difference
4 points
Personally, I wouldn't care to know if the service is from a ltd company or from an individual
3 points
Personally, I would trust a UK ltd company more than a strangely-sounding-named individual
3 points
I know from experience that presenting as a UK ltd (or US llc) company would NOT make a real difference for getting the first customers
1 point
I know from experience that presenting as a UK ltd (or US llc) company would make a real difference for getting the first customers, even if payments get through a serious reseller
0 points



Guidelines | FAQ | Support | API | Security | Lists | Bookmarklet | DMCA | Apply to YC | Contact

Search: