"We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. " — Jeff Bezos
"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." —
If anything thats being upfront that Amazon is a business in the business of making money.
AWS's advantages are many, but price isn't really a critical one.
Kindle Fire is great for watching movies.
Kindle Fire is great for browsing the web.