I found their profile page more interesting: http://grabass.ecquire.com/NerdAlert
They sound crazy, fun, and crazy smart.
Although, I think the market for wasting time online is bigger than the market for people who want to be productive. Look at all the people who pay money to Tencent and Zynga, compared to 37signals. People want to consume media, not produce :( They should compete against those companies.
I can attest that all of these facts are true. Tal and Paul are great guys - I've had the pleasure of getting to know them over the past 4 months as my cohort mates in GrowLab.