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Exactly. Some content, like status updates, is perfect for Twitter or Facebook, but this article seems to assume that that's all anyone uses blogs for.

Please god say it ain't so. I would like to think that people who keep blogs (at least the subset thereof that also read Wired) tend to write more interesting things in them, and I can't imagine that being replaced by 140 characters (this notwithstanding: http://twitter.com/_why/statuses/881768089 )

If this is actually a ploy to get pointless blogs out of Google's index and hidden behind Facebook's garden wall, then I'm all for it!

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