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I'd say that these kind of jobs need to provide one of the following two options:

* great pay

* great challenges

And in all honesty, I'd say that the former isn't as motivating as you'd think. I've had jobs where I make "plenty enough" money and have quit because I've not been challenged.

In fact, in one in particular I tried to make my own challenges- throwing together concepts and forwarding them to my managers, only to be shot down. Then watch our competitors do exactly what I proposed a few months later. It's demoralising and it made me realise that, as a company, we'd always be on the back foot. I'd never be proud of what I made, and "plenty enough" doesn't make up for that.

Did you ever point out that you anticipated competitors' moves to your managers, and if so, how did they react?

We were number three or four in our market (it depended) and our entire business strategy was to watch the number one player, and do what they did.

So a number of my ideas weren't actually flat out rejected, but they weren't a priority- we already had a list of features to implement. Of course, by the time we implemented those features, the number one had moved on and implemented the stuff I'd originally proposed. Such a frustrating process, and a 100% guarantee that you'll never be the number one company.

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