The author is not suggesting not having quality design. He isn't even saying design isn't an itegral part of product development.
he's saying everyone is skipping step one, namely figure out what problem you're going to solve. No one asks the proverbial question 'How is my product going to get them laid' (to paraphrase jwz) They just skip straight to having a great way of doing the same exact thing everyone else does just as well.
I am a huge fan of the "how will it get my users laid" way of thinking. If your product/service can provide that kind of value even in some protracted form (i.e. I'm not just talking about dating sites) you're on the way to nailing it.
The author is not suggesting not having quality design. He isn't even saying design isn't an itegral part of product development.
he's saying everyone is skipping step one, namely figure out what problem you're going to solve. No one asks the proverbial question 'How is my product going to get them laid' (to paraphrase jwz) They just skip straight to having a great way of doing the same exact thing everyone else does just as well.