1. Start with your network first. Be willing to go as far as 3rd-degree connections.
2. Write down your playbook. What is the end goal you are trying to achieve after you have made contact with the prospect?
3. Track feedback, and get quotes on what prospects are saying about the problem you are solving. This becomes great dialog for future prospects since you'll be "speaking their language" and "hitting the nail on the head" around their pain.
4. If you are successful with landing the prospect as the customer, DO NOT forget to ask them if they have peers who are looking to solve the same problem. Referrals are gold.
