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When I read about the 'Think Different' campaign in the Isaacson book, I was surprised to find out that they had recording a version of the ad with Jobs doing the voiceover instead of Richard Dreyfus.

I looked the ad up right away on YouTube, along with the Dreyfus one, and compared the two. The Jobs one was so much more powerful, but the power likely came from 1) his death and 2) everything that occurred AFTER the campaign and before his death. Apple was clearly better off with the Dreyfus ad at the time, even though the Jobs version seems so much better now.

I think Jobs' voice works surprisingly well for that ad. I especially like they way he says "and they have no respect for the status quo" for some reason.

[1] Steve Job's Voice http://www.youtube.com/watch?v=dQaAg3uxS24

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