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"Just do it" ads started in 1988, almost a decade before Think Different campaign, here's to compare:


Thanks for posting the Jobs' ad introduction, I've seen his talk before, but I as watched it after reading both the article and Isaacson's bio I saw something new and different.

I also have an impression that Rob Siltanen didn't remember correctly the Jobs' attire on that day as he saw him, that it was not actually a "black mock turtleneck" but a black sweater just like in the video.

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