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One of the elements that made the TV ad so effective (and is common today with premier brands such as Nike) - was that the actual Apple Logo only appeared for a few brief seconds at the very end of the commercial.

It's a fine line between setting the mood, and not being crass - (for the opposite, see "GoDaddy") but hopefully not being so subtle nobody can figure out what the ad was for.




There is a chipotle ad playing in the movies to the tune of "back to the start" that has a similar effect.

The first time I saw it, I was blown away by the Chipotle logo in the closing seconds.


Yes, it's a very effective ad. I spent every moment after the first five seconds trying to figure out what it was an ad for, and in that last logo reveal it all made perfect sense.




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