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I wish that the Isaacson's biography of Jobs had contained this level of detail. I just love reading about how all the different threads of the story came together to produce the Think Different commercial. I often found the biography to be brief on detail and too verbose when it came to repeating Jobs's flaws. Overall the book was inspiring but I felt it was despite, not because of, Isaacson's writing.

I was terribly disappointed in Isaacson's book as well.

His entire account up until Jobs' return to Apple, and even mostly up to the development of the iPhone, was thin on detail, and completely familiar information to anyone who followed Steve Jobs' career.

I found myself wondering many times why he needed several years of direct access to Steve Jobs to turn out what was, in essence, a secondary research report.

Given the length of this piece on just a small part of the book, I think you'd end up with encyclopedic tomes about Steve Jobs + Apple. This may not be a bad thing, but it would be a huge thing.

As js2 quotes from the biography, Jobs said about Lee and the campaign: "He and his team had come up with this brilliant idea, "Think Different."" I'd say Jobs gave the proper credit. Now we have a version of the events from the guy who wrote the start and the end of the text and one insight more.

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