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Facebook is being paranoid and by integrating TikTok-like algorithms into Instagram they're alienating the majority of their users.



It’s a separate feature within IG. People who aren’t interested in short form video scrolling don’t have to use reels.


Perhaps. Or they have A/B tested the new alternative and found it superior (e.g. Instagram users exposed to that new experience come to the app more often, stay for longer).


I usually stop scrolling after I see the check-mark which indicates I'm up to date. Below that there are TikTok-type short reels with all sorts of stupid things.




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