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It's possible that's what he meant, but I find it unlikely. He specifically suggested searching for keywords, and, as you point out, the content network is known as AdSense, not AdWords (both officially and in common parlance).

I would agree that AdSense has a less pristine reputation than AdWords, particularly since they started offering image ads. I imagine that Google has less market power in image ads, and so they tend to "pander" to advertisers more than they do in search (I can't imagine the DoubleClick acquisition helped in that regard). Still, AdSense has clear quality guidelines and actual enforcement, however imperfect. I don't think I would agree with describing AdSense as "scam filled", even though I could do without another "Learn one weird trick for X" ads.




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