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Firstly, I was not saying businesses do not have to do marketing. All businesses have to (or should) do significant marketing/pr/advertising to reach their market.

However, there's a massive difference between good marketing and deceptive/illegal marketing.

Apple does great marketing. Grifters, scammers and spammers do deceptive marketing.

Second, education is not a niche. Education is a sector, one of the largest in the world. Primary school teachers are a market, and bingo cards is a niche.

Technology is a sector, Web developers are a market and version control is a niche.

Boxing yourself into a niche that's too small with a product that's not particularly attractive makes marketing much more difficult than it needs to be.




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