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I suspect most of the buyers of the Kindle Fire are going to be 1st time tablet users unlike Marco who bought it just to compare against his iPad. I have been using the Fire for the last 2 days and I felt that it has really nailed what a tablet means to me - a consumption device. I started reading my books, watching tv shows, listening to music as soon I switched on the device. The browsing of some websites (cough techcrunch) was surprising quick too. Some of the software and hardware quirks were annoying but I didn't notice because it opened a new way for connecting with content for me....and I paid just 200bucks! There is a lot of focus on usability even compared to my Galaxy Tab with the Honeycomb build. The Kindle Fire is truly an equal to the iPad in an entirely different space -- inexpensive, smaller form-factor, relatively good content & ecosystem -- a space where Apple does not necessarily want to play in.



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