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One idea that I think might work for a big company to appeal to startup-minded people is if it were actually organized like it had a bunch of start ups. Make teams of people that are geared towards actually being able to create a product, but don't put a pointy-haired manager over each one who report to directors who report to VPs. Give them the autonomy to finish products the way a start up would, working with their business customers the way a start up learns from its users. Rather than promotions and titles, pay them according to the worth of the products they develop. If the business customer justifies a project saying it'll add 10 million yearly revenue, maybe the team should get 1 million split evenly between them. If two people can pull off such a product, they're worth more than the team that needs 5 people to do it. I'm sure there are things that still need to be considered with this idea, but I think it has some sound principles. In theory I think I'd prefer working at a place like I've described versus the traditional org chart.

I've heard Amazon described that way, but I don't work there so my information is purely second-hand.

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