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From watching Jordan it appears to me his self motivational technique was to make everything personal. Of course it makes him sound like a dick when he can pick out something that happened 20 years ago, explain why it pissed him off, and then thank the person for doing it to him.

As far as ego is concerned, that's basketball. It is probably the most individualistic team game out there. A single player can and does win games. A great player must believe they are going to hit every shot they take so that they don't have any fear when taking that last shot. Jordan certainly recognized he wasn't perfect and used that as even more motivation:

I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. And I have failed over and over and over again in my life. And that is precisely why I succeed. -Michael Jordan

And finally, how Jordan is acting during the lockout is completely expected. He was once a player, then an ex-player and now that he owns 80% of the Bobcats, he is an owner.

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