For all his negative qualities pointed out, at least this man is thinking something freaking different than a freaking share button with a varied alias. Color didn't go hit, but its far better than 90% of photo sharing apps out there. It at least does something different.
What these guys are selling is a photo app, what these guys are doing is that they are toying around with possibilities in sensing, VR and localization on mobile. Could very well be huge.