A bunch of self proscribed hackers find him more interesting than either John McCarthy or Dennis Ritchie. When in fact he was just more successful monetarily. And better at getting you lot to talk about him.
In a way Ritchie was the exact opposite. A lot of the answers to questions of the form "why does C do things this way?" are "because BCPL did them that way." Which is a perfectly good attitude for an engineer as well ("don't fix what isn't broken") but also a more typical one.