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It seems from their pitch that they're including the entire cost of the wedding party. So even if the couple isn't paying for the expenses of the wedding party, perhaps that figure adds them in. From personal experience, any kind of normal venue used to hosting weddings that would fit 100+ people in NYC is in the ~$10k range alone before you add anything else in.

I really want to find a way to refute this number, but I can't. The only mitigating factor I've found is that it appears to include people's crazy expensive engagement rings.

(Obviously, I'm biased because of how me & Erin got married).

More startups need to use the pricing anchor "How else could three month's salary last forever?" Seriously, phrase your software in terms of man-months and no matter how much you charge it suddenly seems cheap!

That's one of the bridal-industrial complex's best coups ever. (The entire notion of surprise engagements and diamond rings was pretty much created out of whole cloth by De Beers in the 1920s. See this excellent article by Atlantic Magazine -- one of the best pieces of journalism I've ever read, and as relevant today as when it was written nearly 30 years ago. http://www.theatlantic.com/magazine/archive/1982/02/have-you... )

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