|Early on, it was just the cool design kids who would use fixed CSS positioning to stick some element to the viewport as you scrolled.|
But then companies started picking up the trend and started attaching help buttons, review links, and chat support.
Then the widgets exploded, snap-on sharing options, mini status update bars...
Apparently, then, every big name company started feeling a little lackluster. News sites like TechCrunch jumped onboard, Facebook joined the party, and now even Gmail is spiff'n the new look.
No! This is my screen space! It is precious and valuable for vertical scrolling, my laptop is only 768 pixels tall, my netbook is only 600 pixels tall. I don't want your stupid fixed banner, especially when it is 80%+ deadspace of useless pixels.
I need these pixels to view what I want to look at!
Stop the trend. Stop the genocide of the pixels.