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People don't use services like EE or SO to make money, they do it because if feels good to help someone, and it's a great place to pick up and learn new stuff.

Also, I think you highly overrate how much SO makes from advertisements.

The only reason Stack remains free is because of the large cash infusions they received from VCs. As soon as they burn through it without coming up with a viable replacement that still allows free access, they will begin charging or they will disappear. One one site makes money from ads and it rhymes with Moogle.

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