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A friend of mine that is pretty versed with wines, and who used to be a skeptic, wrote an interesting piece about this last year: http://www.triplesequitur.com/winespeak/

It's an argument that changed my thinking on this. Wine tasting and critique is not only about what's in the wine, it's also about what tasting the wine enables us to do.

In a phrase, wine is liquid metaphor.

The problem with that is if people could quickly learn what PH meant if everyone spoke in those terms. You don't order windows that are 3 banana's 2 pineapples and a grape wide because while most poeple could get a general idea how big that was it's simply less well defined than 3 feet 2 inches or whatever.

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