The sad thing is that despite the clear evidence ("real women programmers read it as a gendered term") we'll no doubt see a ton of posts on this thread arguing that it's clearly not a problem.
That said, I'm reasonably sure that it's not intentionally exclusionary. The poster had an image in their head of a work environment and came up with "brogrammer" as a catchy way to describe it. That this picture didn't include women is a huge problem, obviously, but I suspect it's probably not willful sexism.
I agree that the poster may not have intended to exclude women, but when they imagined that work environment in their head I'll bet they weren't imagining it full of women writing code.
In fairness, if you're starting a software company and you imagine a room full of women, you're either wholly ignorant of the demographics of the industry or you're planning to discriminate like crazy against men.
The sad thing is that despite the clear evidence ("real women programmers read it as a gendered term") we'll no doubt see a ton of posts on this thread arguing that it's clearly not a problem.
That said, I'm reasonably sure that it's not intentionally exclusionary. The poster had an image in their head of a work environment and came up with "brogrammer" as a catchy way to describe it. That this picture didn't include women is a huge problem, obviously, but I suspect it's probably not willful sexism.