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Here's another one: http://maps.google.com/?q=Scream%20Sorbet,%20Oakland,%20CA

This one's my business. They came to shoot the interior as a perk for participating in a "Google Offer". I think this is how they are rolling it out, at least in the Bay Area. To me, the results came out fine, although I worry that it now makes "casing the joint" a little easier.

It took them two visits to get it right. The first time apparently had some silly technical glitch where the automatic processor didn't stitch the photos together correctly. It took maybe 20-30 minutes for the full visit, which would make doing this universally quite a chore.

I can't figure out how to get inside your store. I feel a bit like I am playing badly-designed video game.

Also, you own a food business!?? I am fascinated by the idea, can you talk more about it?

Click the place result title on the left ("Scream Sorbet"), then click the image above the text ads on the right.

I find getting inside the virtual store tricky as well. First click on the text link to the Places page. Then click on the right arrow on the image on the lower right of the page (labeled Store Front). Then click on the white arrow on the ground pointing at the door. Alternatively, just wait until the still image turns into video and starts showing the inside of the store, then click on it. Badly designed video game seems accurate!

I'm happy to talk about sorbet and food in general, but this thread doesn't seem like the right venue. My email is in my profile, or if you are in the area we could talk at the store some slow afternoon.

> I can't figure out how to get inside your store. I feel a bit like I am playing badly-designed video game.

lol me too.

How did a Hacker News reader happen to open a sorbet shop??

Opening my own ice cream shop (in the south Rockridge/Temescal neighborhood, no less!) has been my (half-joking) dream job if I decided to switch careers. When Scream Sorbet opened in Temescal, I was both excited and frustrated that someone saw the same market opportunity! <;)

I opened it through strange circumstances. I was getting ready to launch a likely ill-conceived movie recommendations business with a couple friends, when I got West Nile Virus. Recovery was slow, and I thought I'd do a small farmers' market sorbet business with a friend while (literally) waiting for my brain to recover enough to do linear algebra again.

The product was great, and while the margins were OK, a few farmers' markets a week proved not to be enough to cover all the various overheads. The friend dropped out because he needed something that would pay his rent, others got involved, and we kept adding markets. Then a fantastic location next to Bake Sale Betty came open, so we jumped on it. Now I just need to figure out how to get it to the point where it can sustain itself so I can get back to recommendations engines!

Feel free to stop by and say hi. If you're serious about a career change, would be a better manager of a sorbet company than I am (not hard), and don't need to make much money, maybe we can work something out. I'm proud of the product quality, but I'm sure there are people who could run it as a better business than I can. :)

(Bay Area folks, this sorbet is amazing. Wish I hadn't moved out of Temescal...)

-Step 1: Go to Bakesale Betty's -Step 2: Go to Scream Sorbet -Step 3: There is no step 3.

Find a way to burn the twelve hundred calories you just consumed?

Go to Pacific Ring Sports on 40th and Telegraph?

<step 3: genovas delicatessen>

Can you describe what the contraption looks like? Is it pretty much like the Google Car but a tripod on wheels instead?

Woah. Did you happen to look out into the street from the location in that first link you posted? Trippy stuff.

Yeah, that face detection blur kinda fails when it's a crowd of people.

Love the motion blur effect around his body.

I think it's a she in the second link.

I actually wasn't present during the shoot, although I saw her setting up. It seemed like a semi-pro digital still camera on a tripod. Perhaps it was on wheels? I think it was a fisheye lens? It seemed very low tech. I think all the fanciness is with the post-processing to stitch the photos together and correct the perspective.

You can see the tripod legs if you look down on any shot by clicking the "Down" arrow on the white wheel in the upper left of the interior shots. For our shoot, you can also get a pretty good reflected view in the doorway if you "stand" halfway outside then look left.

It appears to be a DSLR, a fisheye lens, and a 360precision Atome panoramic tripod head.

> It took maybe 20-30 minutes for the full visit, which would make doing this universally quite a chore.

I assume they're working out the quirks so the process can be much smoother and they can do a row of businesses in a strip mall in the same amount of time.

The technology is 360 x 180 degree virtual tours made with panoramas similar to street view technology. There is a few different methods of shooting the panoramas all of which produce a 360 x 180 photograph(s). The photographs are then designed into a tour to allow for transitions. You can view more of these type tours over a http://hdvirtualcitytours.com

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