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Am I missing something, or is this like the first time you see a guy with AirPods? What’s the significance?



It’s that people working boring or unpleasant jobs can have an audio environment of their choice. Music, podcasts, audiobooks.

This wasn’t possible when it required a huge device, but AirPods are so unobtrusive and socially acceptable that workers can wear them without it attracting undue attention.

Pranksters on YouTube use it for the same reason; people are used to seeing it and don’t associate it with receiving voice instructions.


One significant thing here: this is a piece of technology which no one in the entire world, at any level of wealth, had a couple decades ago. But today a person in a relatively low-ranked job carrying orders out at Walmart... casually has this technology for fun.

This does not measure as a productivity improvement, but it’s pretty great.

Most non-positional goods are like this. You getting Airpods doesn't make mine any worse. Statistically, you getting Airpods makes mine better, because it increases the chances of there being more content I like.




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