Maybe we're better off that way.
To everyone else - thanks for the support! (love the Madmen reference)
Hi Matt :)
It certainly illustrates clearly the difference between what one might consider 'traditional' promotion to 'modern' promotion. In the sixties they guys would have founded a PR agency.
Rather than do that, I'll just say some things are just what they are, and don't need to be explained by being 'like' something else. Especially when it comes to Madmen, its just too easy to make anything mythological by conflating it with that show.
These guys took Lil Twist from 4K to 2M facebook fans. That is impressive. With the phreakers in the 70's and the folks at the MIT AI lab, it was not about brand so much as it was about the nascent power of technological change. I see that as a different groove.
From what i've seen startups don't discriminate by age (young at least). I know lots of 18 year olds (some younger) involved and working for startups, lots starting their own and raising money. I just perceived the piece as if they believe the valley is like wall street. When it's such an open ecosystem, if you're building cool stuff and are around you already have a lot of leverage.
It's also much easier to achieve a lot of meaningful connecting from out of the valley, i'm from London and am out here for a week and have had lots of great meetings and catch ups. I've been able to meet all these people I know from twitter, hacker news (to an extent), events in other places and MLGen (http://mlgen.com).
Not saying any of this is easy but many of these publications don't understand how it works.
This makes it sounds so easy.
It's so easy, a guy built a shoddy little dating/hookup site that looked and ran like absolute nightmare, and the only distinguishing twist was that it's free; now he's a millionaire I'm not sure how many times over.
It's so easy, one teenage girl created, bought, and licensed a bunch of shiny gifs and site templates for MySpace users years ago and was making at one point $2 Million a year and she hadn't even graduated or taken one cent of funding.
Be in the right niche at the right time and exploit the hell out of it. Oh, and hard work, dedication bordering on the pathological, and almost zero aversion to both risk and knowing your "place".
It's really easy after that.
But, even for Lil' Wayne? It's hard to believe, usually ad budgets get allocated for Universal artists
You're severely underestimating how popular these people are. Plus given their target markets ARE the social networking generation, getting them to "like" your pages is even easier.
It would be a waste of money to spend anything on trying to get FB fans when you can do it for free.
Its all about finding all possible ways to distribute their content + maximizing the interactions with the content once you send the traffic (optimizing it to be viral, social, and a great experience where both the fan and artist are happy).
You lost me.