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the problem with writing copy is that a lot of companies that do it suck at it. I wrote my own copy, ran with it. Then decided to do it "right" and hire a professional to do it for me. Well the copy I got was pretty average, to a point where I felt my own copy was better.

I think part of it, is that when you do the job yourself, you can revisit it time and time again to polish it. Hiring someone just gets you that first rough draft, that might be better than your own rough draft, but is subpar, since the person didn't spend the time to perfect it.

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